Encouraging Return Guests and Getting Referrals

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How can you get more repeat renters and referrals from satisfied guests?

Encouraging Return Guests and Getting Referrals

One of the oldest marketing truisms is that business success depends on repeat customers and referrals from delighted customers. This is also true in the world of vacation home rentals.

Many vacation home renters become annual guests that you can count on to return to your property year after year. Research also shows that repeat renters are the guests you can count on to respect and care for your vacation home.

  • Get to know your renters. Email is a great resource, but impersonal. Whenever possible, talk with prospective guests before their stay to answer questions and offer tips.
  • Contact guests during their stay to ensure satisfaction.
  • Send them a thank-you card immediately after their stay.
  • Maintain a database of previous guests and send holiday greetings or a birthday card.
  • Email “previous guests only” offers from time to time.
  • Acknowledge returning guests with a small gift of appreciation.
When it comes to referrals, statistics show that even sales professional neglect to ask for referrals from satisfied customers 95% of the time. Yet, referrals are of the most powerful marketing tools. Provide on-site information about your vacation home rentals and encourage guests to share them with their friends. Offer incentives for referrals such as a discount on future rentals for referrals.

   

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