September 25, 2009, Newsletter Issue #185: Enhance Rental Property Listings

Tip of the Week

The Internet has revolutionized vacation rental marketing. Competition for rentals is stiff as thousands of new vacation rentals by owner pop up online every week. It is important to stand out from the crowd. It pays to do your homework and know your competition. Spend some time online searching vacation rentals similar to your property. Note what appeals to you and what turns you off.

Choose words that appeal and get results when describing your vacation rental. Avoid over-used words like “big, beautiful and best.” Marketing experts suggest using words that appeal to prospective guests’ basic needs and emotions like: clean, cozy, classic, traditional, luxurious, spacious, private, romantic, inviting and safe/secure. Of course, everyone’s favorite word is “free.” What can you offer of value to prospective guests that is free?Pin-point one-of-a-kind or unique aspects of your vacation home.Make it easy for prospective guests to contact you with questions or concerns and respond to inquiries as quickly as possible. A delay of days or even hours in responding to inquiries usually results in lost rentals. Continue on for tips on how to add instant appeal to your vacation rentals with photographs.

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Lynne Christen
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