September 18, 2009, Newsletter Issue #184: Marketing Your Vacation Home Rental

Tip of the Week

There are several avenues for marketing vacation rentals by owner. You can list your property with a local real estate management company. However, you will have to give up 20%-40% of rental fees to the management company. You can create your own vacation rental Website. However, unless you are a Webmaster, you will have to pay someone to create and maintain your site and unless you also pay a Web marketing company to draw traffic to your site, you will find the world does not beat a path just because you are “on the Internet.” Or, you can list your vacation rental by owner with one or more professional online vacation rentals directories.

To find a vacation rental directory, search online for “vacation rental directories” or “vacation rentals by owner.” Look for vacation rental directory and rental sites that:

· Charge an annual fee rather than a rental percentage.

· Offer discounts for multiple property listings.

· Are user-friendly for owners and prospective renters.

· Allow 24/7 changes and ability to upload property photos.

· Include availability calendars.

· Allow contact with prospective renters by Email and telephone.

· Offer references from current vacation home owners.

· Feature page view and Email tracking statistics.

· Provide spam protection.

· Allow you to test the market with a free trial listing and money back trial period guarantee.

Successful, long-time vacation property owners advise listing vacation rentals by owner with at least three diverse online directories for maximum exposure.

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