October 30, 2009, Newsletter Issue #190: Attracting Off-Season Vacation Guests

Tip of the Week

Peak or high season vacation rental rates are the most profitable times for vacation rentals. In fact, many vacation rentals by owner are able to pay annual rental expenses and clear a healthy profit during a few months of peak season. A three-bedroom condo may rent for $3,000 a week during peak season in Florida, whereas off-season the going rate may only be $1800 per month.

When off-season rolls around, don’t give up your marketing efforts. Update your Website directory listings with seasonal appeals like photographs of beautiful fall foliage or snow-capped mountains and tips on seasonal local events. Decorate your vacation home rentals with seasonal touches such as a fall wreath or Christmas tree. If you don’t have a gas fireplace, stock firewood for your guests.

Check out your competition. What are they offering to entice off-season rentals? Match them and go the extra mile. Offer off-season promotions and special deals. Highlight additional off-season savings at area attractions and restaurants. Smart planning and a little extra effort can turn off-season home rentals into a healthy addition to your annual bottom line of your vacation rental.

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